What is one characteristic of quantitative research?

Prepare for The Experimental Research Strategy Test. Study with flashcards and multiple-choice questions, each question features hints and explanations. Boost your confidence and ace your exam!

Quantitative research is characterized primarily by its reliance on numerical analysis. This approach applies statistical, mathematical, or computational techniques to collect and analyze data, allowing researchers to quantify behavior, opinions, or other defined variables and generalize results from a larger sample population. The strength of quantitative research lies in its ability to provide measurable and comparable results, supporting or refuting hypotheses through objective data.

In contrast, the options that focus on detailed descriptions, individual case studies, or exploring perceptions pertain more to qualitative research methods. Qualitative research emphasizes understanding phenomena through collected narratives and context, making it distinct from the numerical focus of quantitative approaches.

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