How do qualitative and quantitative data differ?

Qualitative data is characterized by its exploratory nature, focusing on understanding underlying reasons, opinions, and motivations. It deals with descriptions and characteristics that can be observed but not measured. This type of data provides insights into how people think and feel, often involving methods such as interviews, focus groups, and open-ended surveys.

In contrast, quantitative data is numerical and focuses on quantifying behaviors, opinions, or other variables. It often employs statistical analysis and aims to identify patterns or test theories. The distinction lies in the primary aim of qualitative data to explore and understand, while quantitative data is centered around measurement and comparison.

The other options do not accurately describe the distinctions between qualitative and quantitative data. Qualitative data is not numerical, nor is quantitative data typically described as exploratory. Quantitative methods primarily involve structured data collection and analysis rather than exploring qualitative aspects. Thus, qualitative data's exploratory nature is the defining factor in this context.